AmeriColor Soft Gel Paste Food Coloring--Electric Purple

Electric colors are more vibrant, brighter, and richer than traditional food colors.
These are perfect colors for birthdays, special occasions, and borders.  They make spectacular flowers.
 
Add these bright, electric colors to your present collection.  You will be amazed at how bright and pretty they are.  These are concentrated gels; just a drop from the easy-squeeze bottle will do.  And the colors are brighter and prettier than what you have seen before.
 
Each bottle contains 3/4-ounce color gel, larger than many of the store liquids.
 
Even if you only occasionally decorate cookies or cakes, you still use colors.  Now you can use more colors, easy colors, without spending a lot of money.  A bottle of these gels actually costs less than the inexpensive liquids in the stores.  And because they are concentrated, they will last much longer.
 
Tips for making great icings:
1. Start with enough icing to cover the entire cake.  Matching shades later can be difficult.
2. Dip a toothpick into the food coloring gel and then dab it or squeeze a single drop into the icing.  Add a little more until you get the right color.
3. Make sure you use a new toothpick each time you add color so that you do not get icing in your food coloring jar.
4. Deep colors, like red, may take more food coloring to achieve desired color.  To use less coloring for black and brown, start with chocolate icing.
5. Don't get your icing too dark.  Color tends to deepen over time.
6. Royal icing often takes more food coloring than buttercream to reach the same shade.

Note: If you use these gel colors instead of liquids to color sugar crystals, mix a dab of gel with a drop of water on a spoon and then stir it into a cup of sugar crystals.

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Ingredients: water, sugar, one or more of the following U.S. certified colors: Red #40, Red #3, Yellow #5, Blue #1, Yellow #6, and Blue #2 and/or titanium dioxide, modififed corn starch, vegetable bum, citric acid, and less 1/10 of one percent sodium benzoate and potassium sorbate (as preservatives).